BRAND STRATEGIST IN NEW YORK CITY

Over the past decade, I’ve helped brands sharpen their point of view, find their voice, and show up meaningfully in a noisy world.

Whether I’m unpacking cultural trends, naming a new hospitality concept, or building a tone of voice from scratch, I look for clarity, resonance, and a little bit of quirk.

I've worked across industries from CPG and hospitality to fintech and ecommerce in roles that blur the lines between research, narrative development, and creative direction.

I thrive on translating abstract business ambition into sharp, human, culturally relevant ideas.​

Born in India, shaped in New York, I’m fueled by curiosity, health podcasts, classical music, and the occasional existential spiral.

I believe the best brands are practical, intuitive, and a little bit gutsy.