Over the past nine years, I've helped brands sharpen their point of view, find their voice, and show up meaningfully in a noisy world. That work has taken me from the LVMH and Kraft Heinz portfolios to a hundred year old carpet mill in Yonkers that I helped reposition into a cultural destination, noticed by The New York Times and Westchester Magazine.

I've worked across CPG, hospitality, fintech and ecommerce, in roles that blur the lines between research, narrative development and creative direction.

Whether I'm naming a new hospitality concept, rebuilding retention for a viral beauty brand, or decoding a cultural shift before it reaches the brief, I look for clarity, resonance, and a little bit of quirk.

I thrive on translating abstract business ambition into sharp, human, culturally relevant ideas.​

Born in India, shaped in New York, and now based in Dubai since 2026. I’m fueled by curiosity, health podcasts, classical music, and the occasional existential spiral.

I believe the best brands are practical, intuitive, and a little bit gutsy.