BRAND & MARKETING STRATEGIST

I started in journalism, as editor in chief of my university journal in India, then moved to New York for a Masters in Branding at the School of Visual Arts and stayed eight years. I built strategy and naming concepts for brands across the LVMH, Moët Hennessy, P&G and Kraft Heinz portfolios and taught branding students to decode the art of persuasion.

Then I moved from shaping brands to building them hands on. From repositioning a hundred year old carpet mill to a viral oral beauty brand, I ran operations, influencer collabs, UGC, digital marketing and design executions independently.

Across luxury, hospitality, beauty and CPG, on both the agency and client side, I've learned that clarity beats reach. The brands people remember pick a lane and own a feeling. I like studying the market before the first meeting and seeing what a brand is too close to see.

Outside work, I sing classical songs, in a golden hour corner of my apartment. I cook, I illustrate, I lift, and I can talk cinema and music for hours. Someday I want to build an immersive exhibition on stories from my subcontinent.

Born in India, shaped by New York, now building in Dubai. I run on curiosity, health podcasts and the occasional existential spiral, and I believe the best brands are practical, intuitive and a little gutsy.