January 31, 2022
Maximalism Trend Report
Post-pandemic, the world was craving feeling. Chaos, color, and personality were making a comeback—in music, fashion, interiors, even food. Maximalism wasn’t just a visual trend anymore; it was emotional rebellion. This deck was commissioned as a cultural deep dive—decoding the return of excess and what it meant for brands, particularly in the crowded, image-first beverage space.
Qualitative Research
Cultural Trend Analysis
Audience Insights
Competitive Analysis
Junior Strategist / Brandopus
The research unpacked everything from hyperpop and surrealist retail to ‘90s nostalgia and post-minimalist design. What started as moodboard territory turned into a strategic provocation: How should brands show up in a world that’s rejecting restraint? What does identity look like when it’s designed to be felt? The narrative made the case for bolder storytelling, symbolic design systems, and brand experiences that lean into sensory indulgence.
More than a trend scan, this was a creative springboard—used to inspire client conversations, shape pitch narratives, and help brands rethink subtlety as a strategy. It sat at the intersection of cultural curiosity and commercial relevance, bridging the mood of the moment with what brands need to do to be remembered.
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Complete case studies available upon request.